Creating a brand identity requires an in-depth understanding of not only products and services, but each of their attributes, personality and also the experiences users associate with them. A brand should be more than well integrated graphic components, distinct logo and a catchy slogan; it should encompass everything you say, do and stand for and ultimately impact the consumer to buy.

Starting with research to determine your current market conditions, the competition and your individual selling proposition, we can develop a unique brand position and a communications strategy that will strengthen the position of your brand in the marketplace and ultimately in the minds of consumers.

Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new idea, free publicity is the cheapest and often, most effective way to do it. And it's easy if you know how to make it happen.

Blue Banana Marketing will analyze, create, manage and evaluate your public relations strategy, sponsorship and social marketing programs to improve your corporate image and enhance brand recognition. We start by defining your objectives and evaluating the tangible and intangible factors that determine the success of a project.

It's time you stop giving hand-outs to everyone that asks and start evaluating your return on investment, be more strategic in your sponsorship and optimize your press exposure.

Most businesses complain that Nobody knows who we are or what we do!
There's a simple reason for that: They don't tell anyone! And if they are marketing they're not doing it effectively. Doing business without knowing who your target market is, will prevent you from reaching your objectives: increasing sales, improving market share or enhancing brand awareness. Most companies market haphazardly because they have not created a targeted marketing strategy. Let us work with you to develop a winning strategy to help you reach your target market, increase sales and improve your market share.